BENEFITS OF MOBILE MESSAGING

Simply put, the mobile channel allows nearly instant access to consumers with your brand. You can use mobile to keep connected to customers via information alerts, or even track inquiries and receive orders for your business. You can also use the mobile channel to sell downloadable content like ringtones, games and applications. Digital Helix provides extensive mobile messaging capabilities to help your company launch standard rate and premium campaigns across all major US operator networks. By using mobile as part of your marketing mix, you can:

• Increase brand awareness by directly connecting with consumers
• Improve customer loyalty and retention
• Boost revenue streams via high campaign response rates
• Tap into a growing North American messaging market

10 TIPS FOR SUCCESS

If you are considering a move into the mobile channel, you need to get your ideas to market quickly. We offer these tips for creating successful mobile campaigns that will enhance your brand awareness, build customer loyalty and drive new revenue opportunities for your business.

• Start now! Any company—big or small—can participate in mobile messaging
• Build your mobile campaigns into your overall marketing efforts
• Leverage and integrate your existing marketing channels for maximum impact
• Know your audience—be relevant to those using mobile devices
• Engage your customers and give them a reason to participate
• Offer value, relevance and immediate gratification
• Keep it simple and build creative campaigns
• Use the Mobile Marketing Association and other industry organizations as resources
• Build reporting and statistics into your campaign
• Continue to learn, fine-tune and innovate over time

WHAT YOU CAN DO WITH MOBILE MESSAGING

From news alerts and daily sports scores to contests and games, consumers rely on their mobile device to deliver information as it happens and exactly when they want it. This insatiable appetite for news and information is driving a variety of campaigns through the mobile channel today. Ideas include:

• Mobile Marketing - Use text messaging as another engagement channel with your customers (e.g. send details of your weekend sale via text message, inform them of a new product launch)
• Mobile Alerts - Use text messaging to send informational alerts to users (e.g. local weather updates, sport scores, Hollywood gossip or astrology readings)
• Mobile Advertising - Once you have launched text campaigns, you have advertising inventory available to monetize your messages
• Mobile Feedback - Engage and capture information from your users with interactive text messaging (e.g. polls, quizzes or voting campaigns)
• Mobile Contests - Add mobile to your contests. If you are running a giveaway, contest or sweepstakes, enable a “text to enter” call to action, which allows for immediate entry (e.g. text WIN to 12345)
• Mobile Content - Games, ringtones, images and applications that exist in a digital format can be made available to download directly to your phone using text messaging, either for profit or promotion
• Mobile Customer Service - Provide information via text messaging (e.g. location of the nearest store, bank account balances or large money withdrawal alerts

GET TO MARKET IN 5 EASY STEPS

Digital Helix leads the industry with the most direct operator connections, enabling you to reach the most US mobile subscribers without having to manage several relationships along the way. Whether it’s sending mobile alerts or selling mobile content, our dedicated, experienced team will work with you to get short codes on all leading US operator networks. We’ll guide you through account setup, short code registration, operator approvals and industry guidelines so that you can launch successful mobile programs. Here are the five basic steps:

• Get a short code
• File a program brief
• Gain operator approval and provisioning
• Configure system
• Obtain operator certification, then run your campaign!

GET STARTED TODAY!

If you are looking to optimize your marketing efforts by using mobile messaging to keep in touch with customers or enhance your brand awareness, then let Digital Helix help you get started today. As a trusted mobile business partner, we help keep you connected to those who mean the most to your business through our reliable mobile transaction hub and industry-leading direct operator connections. Contact us at www.dhinteractive.net or +1.800.340.5465 for more information.